Lamborgini URUS..

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The Urus comes off a bit like a brutish caveman; big, primitive, unsophisticated, stupid even. Maybe that’s why Lambo chose the unusual name. It certainly isn’t as sexy as "Reventon" or "Murcielago," which follow the recent Lambo scheme of naming cars after famous fighting bulls. Rather, the Urus is the wild progenitor of modern domestic cattle. A big, nasty beast as sophisticated as a boulder, and about half as smart.

Lambo started out making tractors, and produced the LM002 military SUV from 1986 to 1993. The LM002 "Ram Ram bo Lambo" was at the time considered almost universally superior to the AM General Hummer, and not just because it was the fastest four-wheel-drive vehicle in history. It was only the price, fuel economy and (most importantly) production capacity and the promised availability of spare parts that won AM General a place in military history.

Lamborghini was at the forefront of the performance SUV trend when it introduced the LM002 in 1986, and then the Urus in 2012, but the future of the Urus still remains up in the air despite the growing popularity of luxury SUVs in global markets.

According to Winkelmann, production of the Aventador and the Huracan will likely leave little space for the Urus in Sant’Agata, especially if Lamborghini wants to reach its target of selling 2,500 to 3,000 models a year.

Lamborghini has made no secret about its preference to add the Urus to its current lineup. While it is a huge investment in the part of the company, the SUV is expected to double sales of Lamborghini models after the Urus makes its expected debut by 2017.

 The SUV’s powertrain was still a mystery, with both naturally aspirated V-10 and V-12 options on the table. A twin-turbo, V-8 powerplant has also been in the rumormill, as was a hybrid drivetrain, but it appears that the Italians might be forced to go with the former in order to meet the rigorous global emissions regulations that are looming in.

Harry Metcalfe from Evo Magazine was one of a select few to find himself at Lamborghini ’s  50th anniversary gala and apparently he took to tweeting during the event. One of his tweets alerted us to something that we all assumed but were still uncertain of: Lamborghini will produce its first SUV since the LM002 starting in 2017. But, according to Audi boss Rupert Stadler, it’s still "on track" to arrive as a production model at various auto shows in late 2016.